You’ve just finished creating your website. The designer did a swell job. It’s easy to navigate, has your branding done correctly, and displays content in the best way possible.
After a month, you’re not seeing any traffic at all. Is something wrong with your website? Many first-time website owners (especially businesses) get puzzled upon encountering poor website traffic.
Fortunately, it’s just a series of small checks and inspections you need to look for and fix right away. Here is our list of both technical and marketing strategy issues that contribute to the biggest lack of traffic to your website.
When we say technical problems, we talk about issues involving your website structure, code, and other details that most designers know about. However, it doesn’t mean owners can leave them to find the issues for them.
If both parties know about all possible problems, then you and your designers can save time determining and fixing the issue. Every digital marketer knows time is essential in improving website traffic, so fixing technical problems quickly is definitely imperative.
Previous Website Updates
Changes in website design, adding in new media such as videos or photos, and additional yet heavy assets to your website will most likely impact your website load periods. Unfortunately, in search engine optimisation (SEO), you will get penalties because of your decreasing bounce rates.
Always remain updated when someone makes technical changes to your website. In doing so, you won’t have any sudden low-rank surprises.
Analytics Codes Gone Wrong
Did you know that in most cases, analytics tracking codes deliver the wrong traffic report? While it may sound simple, it happens to the majority of website owners and marketers including those with long-term experience.
Often, website plugins and code-related changes cause issues with tracking codes. Additionally, it is likely a code typo in the tracking code that shows you little to no traffic. Always check this one first before troubleshooting anywhere else.
Simple But Overlooked Technical Problems
Analytics codes are just one of simple but overlooked issues that reduce your website traffic. Scouring your code is a truly tedious task. Therefore, look into the following problems to make sure your website is functioning well as part of your troubleshooting routine:
- 404 Errors
- Measure Page Load Periods
- On-Page SEO errors
- Redirection Issues
Poor Website Structure and Content Management
Website mapping might seem like a tedious task. However, search engine algorithms catalogue websites according to their information architecture and website content structure. If the algorithms can see the logic behind both, they will likely deliver your website or webpage as the top search engine results page (SERPs).
On the business or content publisher’s end, this means avoiding creating orphaned or categorically-unlinked pages, poor internal and external linking, and category creations.
Server Traffic Spike Overload
Many web servers can become easily overloaded because of the high surge of traffic at any given time. Websites can have have exceptional traffic queuing capabilities that prevent visitors from crashing the website due to simultaneous visits.
There are small fixes that can help you improve your website’s traffic handling speed and overload prevention. Remember, downtime is never a good thing and must get fixed ASAP.
Meta Information Changes
It might not have happened to you, but it’s a fairly common error: somebody deleted the meta information your homepage, blog, and page content contains. Search engine algorithms use your content’s meta information to learn more about your content’s relevance to the keywords used to search for similar content. Therefore, deleting the description or making a poor one will greatly affect your SEO ranking.
Marketing Strategy Checks
You want users who target your keywords to visit your website and consume content. However, this isn’t enough to maintain their attention and give your content the thorough attention it deserves. You need to keep your website marketing strategy in check. Here is our list of marketing inspections you should undertake to ensure you gain rising traffic consistently.
Poor Website Content
We’ve said this before, and we’ll say it again: content is the heart of a website. Without it, a website is only a fancy picture frame without a photo (in a sense). A bad picture in a picture frame is not worth anyone’s attention either.
To create quality content, always put yourself in your audiences’ shoes. What questions about your brand do they have? How can you answer these questions? What are their pain points?
Creating content that answers these questions and resolve solutions add value to consumers, who will find your other website content highly likely worthwhile.
High Competition Keywords
It’s possible you’re targeting high competition keywords for your content. Remember, you and hundreds of thousands of other websites want to serve the same audience your content for the same keywords. Often, the very best writers and researchers will create the finest content for the most-searched keyword in history, which makes it nearly impossible to topple their position (unless you’re a reputable website like CNN, Entrepreneur, etc.)
Targeting long-tail keywords is a great way to get your content more visibility and gain authority. This involves understanding your business or website’s niche category and target audience. It’s a tough road, but one definitely worth doing.
Poor Creation-Promotion Ratio
You’re creating the best content possible that’s both informative, entertaining, and value-adding. However, you’re only dependent on your search engine optimisations to gain traffic.
Nowadays, all businesses have their own social media profiles, utilise email newsletters to gain better content visibility, and paid advertisements from both search engines and social networks to expand their outreach and generate website traffic. Experimenting with these strategies, if you haven’t yet, should be your next objective for better web traffic.
Simple Fixes Always Help You Make The Website Traffic Grade
Website traffic increases or decreases are easy to notice but can take some effort to resolve. However, after reading this post, you’re armed with all the knowledge you’ll need to succeed.
If you lack the resources to perform website audits and improve your web traffic, you can count on Business Basics to help you. Just ask us as soon as you can!