The world wide web has become a big competitive jungle as the years go on. To stand out among the 1.5 billion online websites one must create an interesting website. Over the years web developers were able to create different techniques and gimmicks to make a website stand out and be engaging. Following a trend can be a turn off for some, but marketing strategy dictates that when it’s trendy, it’s getting attention and renders conversion.
Check out this top 9 web design trends we like for 2019:
1. Helvetica Overlord
A huge part of the overall design and brand identity is the logo. Most brands and companies with wordmark have transitioned from unique, fun fonts to more sans serif. Most brand logos have become identical due to the typeface they are using. Not only online business, but it’s also happening to luxury designer brands, eventually resulting in a Helvetica version.
2. Web Accessibility
This is a trend that is a necessity–Web Accessibility. As a website’s goal is to reach every person on the planet, being able to knockdown the barriers to be accessed by most people is important. A website that is easy to access or just accessible by everyone should be a developer’s number one priority. With technology always evolving and improving, the web will be built with every human being in mind–with disabilities or none. Softwares and features like text-to-speech, subtitles and captions, text magnifier, and a mindful colour scheme.
3. Chatbots Evolving
Due to AI advancement, chatbots will continue to evolve providing a more realistic conversational experience with users. Intelligent and efficient chatbots are trending as users desire a more personal connection with brands. Having them ready on your website will definitely boost the user experience as well as keep them engaged.
4. Video Content is king
We used to say content is king, but now video content is. People nowadays prefer to consume content through binge-watching videos. It will cater to users who don’t have time or are not interested to scan your website for texts. Also, Google has favoured websites with video content. So, if you want your website to rank higher in search engines, having video content will bump you up the ranks.
mediaBOOM is an interactive advertising agency that took a unique approach to creating its branding. A background video filmed in what seems to be an office with staff dedicated to work has definitely taken their game topnotch.
5. Minimalism Aesthetic
Web design is slowly transitioning to a minimalist style. This is because users tend to shy away from the crowded and busy websites. It will give a classic and timeless feel. More white space on your website will help your audience to have a clear mind, especially when you provide prominently text content. This way it’s easy on the eyes.
Apple is no stranger to minimalism design. The page for the MacBook Air displays a lot of literal whitespace to draw attention to the product’s sleek design. The clear top bar is also kept simple to help the user navigate easily.
6. Bright and Vibrant Colours
Colour is one of the most powerful tools designers use. It can have psychological effects on users–set a mood, influence their emotions, draw their attention. This year more brands have transitioned from soft colour palettes to bold colours to better represent themselves. Designers usually use vibrant colours to draw users’ focus on important elements.
7. Thumb-friendly Navigation
As mobile browsing rises prominently overtaking desktop browsing, web design has become more responsive mobile-wise. Making sure that a website is responsive and is thumb-friendly gives you an advantage over your competitors that aren’t thumb-friendly.
8. Tapping into Emotions
As we go digital, emotions are harder to come by. Design is there to help come up with a way to keep the emotions present. Since most people decide with their emotions, establishing an emotional connection with your audience is an aspect you should consider. Every visual component in the design provides a signal to users about how they should respond.
9. New ways of displaying website copy
A website’s copy is important in capturing the audience’s attention. Designers have found ways of making a simple copy standout. A concise and powerful copy will become more engaging and impactful with the help of relevant design.
All of these are just trends, designs that come and go. Options for you to have an interesting and engaging website. In the end, what will matter is the message you want to deliver to your target audience. Just because it is trending doesn’t mean you should use it. Do you have any other website trend to add on our list? Talk to us or let us know in the comments below!
