Do you immediately click all the links of a website you’ve just found in your search engines results? Not at all! What we do most often is to read the content on a website. However, we will most likely skip a landing page made of a wall of text — nobody has time for that! If the headline answers our primary question “what is this product or platform all about?,” we’ll read the sub-headline, bullet-form text, and even consider viewing the video demo when we have the time.
In fact, we’ll consider purchasing the product or service if we see some great reviews and endorsements from well-known critics, publications, and personalities. Customers are helplessly further down the sales funnel when they can find the “Buy Now” button and find the process to purchase is faster than a minute.
Here is the results of a well-made website that converts customers unstoppably.
Now, how do you make one? You just need to upgrade your website with these seven proven ideas!
The Correct Hierarchy Of Headlines
Earlier, we mentioned that the headline answered our primary question. “What is this product/service all about?” is the question in the customer’s head once they click on your link from search engines and as the page loads. Your headline answers this question swiftly, which brings up the next questions your customers have in their head.
As we are all buyers even if we have our own businesses, the next question in our head is “what does it do?” The sub-headline answers this next question. Then, the bullet points that go below the headlines expound further on the product’s highlights and features.
With the correct hierarchy of headlines and text, you give your website an organised appearance that does not deliver overwhelming amounts of information. Instead, with digestible bite-sized headlines, it is easy to scan for the hurrying customer and to follow for researching customers.
Short, Sweet and Empathic Vocabulary
The best way to discover the right vocabulary to use for your sales page is to know your audience. An excellent customer audit (or even a competition audit) is a great way to discover your customer profile. You cannot use language that only 18 year olds know when you’re trying to sell to 30-40-year-olds — but that’s just this idea in a nutshell.
In addition, your sentences in the sales page should be short. There’s no need to write a paragraph beyond two sentences (and one sentence does even better). Be straight to the point, never confusing, and concise with the vocabulary on your landing page.
Make Your CTAs and Buttons Stand Out
Without call-to-action statements and buttons, customers won’t know what to do with ideas you’ve given. Say you’ve made an informative and convincing sales page. However, you have no links that send customers to specific pages about your packages, product specs, and others. It can frustrate or even drive away customers who have the highest potential of buying.
On the other hand, you have CTAs and buttons all over your website. However, they’re barely noticeable because of their small size or their colour is too similar to the background image. In addition, their “know more here” or “purchasing offers” statements are confusing to customers.
To make CTAs and buttons noticeable, remember to perform A/B or multi-testing procedures. Furthermore, use direct and clear-cut statements such as “you can buy here” or “buy now” — customers will definitely know the next step to proceed.
Engaging and Enticing Images and Photos
Nobody wants to encounter a wall of text. However, even with organised headlines and written content, no one wants to read a page full of specs and links. Images introduce an aesthetic to any sales page.
However, do not use images that make your written content difficult to read. Furthermore, use images that show your products and services. You can use images that serve as demonstrations and ones that function as feedback from product results, such as a happy couple.
Lastly, make sure the image colour palette you use concurs with your brand logo. Doing so improves brand recognition and authority.
Efficient Use of White Space
Along with images, white space improves comprehension among those reading your sales page content. In addition, it serves as a mental break from both images and content on your sales page.
Never underestimate the best uses of white space. You can apply them on your sales page and see it improve conversions unstoppably.
Use Trust Indicators Wherever, Whenever
Bragging is never good — but that is if the business is the one bragging. However, if it is other people expressing their heartfelt joy, sincerest thanks, and overt happiness upon using your brand’s offers, it’s definitely a trust indicator for potential customers.
Word-of-mouth marketing is difficult and slow. However, it guarantees a 100% qualified lead each time. Testimonials and editorial reviews are a different breed, but people trust individuals in similar situations who have found a solution. Furthermore, people trust reputable critics and publications for their endorsements.
Keep Testing and Observing
As we have mentioned earlier, there is no clear-cut formula to create the best-performing, high-converting website possible. However, you are one step closer when you record and analyse all data coming from your current sales page campaigns.
Use platforms that help you measure website performance. Great indicators of performance include customer time spent on page, bounce rates, loading speed, site visits, and page “hot spots” if your platform offers this feature. These indicate customer behaviour and the overall landing page performance.
Once done analysing, you can use data to improve your ongoing or next campaigns.
Conversions Are Just a Day Away With Sales-Optimised Landing Pages!
Converting like crazy sounds like a dream come true. With these tips, you’re one-step closer to achieving your goals. Once you’ve applied these ideas, sit back, keep monitoring, and be surprised as you see your customer leads and conversions grow unstoppably.
