More businesses have tried their way in DIY websites. Aside from the readily available DIY website builder, the appeal of having to spend less on a website is alluring to newbie entrepreneurs. Unfortunately, DIY websites are sometimes hit or miss. Building a website is more complicated than just thinking about which colour scheme to apply.
If you want an efficient website, then you must know what these 5 biggest mistakes of DIY websites.
1) No Search Engine Optimisation
What’s the point of making an effort and investing on a website when it’s not going to rank on any search engines? If search engines will have a hard time finding your websites, so will your clients. Yes, DIY website builders are easy, but they don’t offer anything in the way of SEO. Meaning, you will have to work that out yourself and if you have no idea on how to put it together, then that is a problem.
2) Mobile First
Most DIY websites forget to design mobile versions. There’s a continual increase in demand for websites to be mobile responsive as people nowadays browse the web on their phones. If your website is not optimised for mobile usage, it will also hurt your chance in ranking on search engines, especially with Google since it favours websites that are mobile responsive. Not to mention that many users
3) Using Website Templates
There’s nothing entirely wrong with using a design template, but once businesses start building/designing their website around the template that’s when things go wrong. Your website serves a purpose for your clients. The functionality of your website should always favour your customer’s experience. Aside from that, your website’s design should reflect your business and not just an aesthetically pleasing theme.
4) Lack of Call-to-Action
A website’s purpose is to get leads and connect with your target audience. When you don’t design your website with this mindset, then you will not get the desired result. If you use a template, you will be less likely to communicate effectively with your customers. Unclear communication will lead to a negative impact on sales.
5) Protection from Hacking
One thing most people miss in DIY websites is installing a hacking protection plugin. Your website contains vital information to you and your business, protecting it from potential hackers should be one of your top priorities. Installing security plugins and purchasing an SSL certificate (small data files that digitally bind a cryptographic key to your login details). If your website has SSL encryption, it will also be more likely to rank higher in search engines, especially Google.
DIY websites are not entirely bad for business. Just make sure to keep these details in mind before you start building your website. List down important features and make sure to design according to functionality and not just aesthetically. Be clear about its purpose and make sure it is evident. After all, a pretty website is nothing if it’s not seen by potential clients.